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Reader question: Please explain this passage, particularly “caught up in the moment”: Planning a wedding can be one of the most emotional times of a woman’s life. But most brides get so caught up in the moment, they don’t think about more than what their wedding dress looks like and what it costs. According to experts, that’s exactly what some shops are counting on. My comments: I’m afraid the main point of this passage is that shops often sell wedding dresses at exorbitant prices. But, they are usually able to get away with it – because most brides don’t mind paying the price. They do mind, I think, had it been another occasion but on this particular occasion, arguably the most important of a woman’s life, they forget to pay any attention to things like that – whether they are charged more than right, so long as they can afford it. That’s what being caught up in the moment means here, the exiting moment, in this case, of getting married for the first time. In other words, they get carried away by all the happiness, excitement, nervousness, or anxiety, or any mixture of these and other emotions running high. Anyways, to get caught up in the moment is to essentially get lost in the middle of some activity, when you are deeply involved or absorbed. You’re so involved in it that you forget everything else around you. For example, people talk about seeing a beautiful scene in the mountains in this way. The scene is so enchanting and mesmerizing that they get caught up in the moment in such a way that they, for instance, lose trace of time. Time flies, they say, really flies. A whole afternoon may elapse, like, in a jiffy. | 
