Reader question: Please explain “buy in” and this sentence: Don’t always buy in to all that you read in the paper. My comments: Here, you’re advised not to believe everything you read in the newspaper – or on the Internet for that matter. Do not believe, that is, that what’s said in the newspaper is always true. In other words, don’t subscribe to everything you read. Subscribe to? Yeah, if you subscribe to something, you pay regularly for that service. For example, you subscribe to a newspaper by paying for it regularly – although increasingly fewer people do that, thanks to the Internet and no thanks to declining journalist qualities everywhere. But first, buy in. As a business term, “buy in” means “buy your way in”. If you buy some shares of a company, for instance, they call that buying your way in. You pay your way into owning (shares of) that company. You’ve bought your way into ownership. If you’re member of the working class, i.e. you are an ordinary employee that gives you an opportunity to learn what it feels like to be an owner of a business. That’s the good part. The rub is that you do have to pay to get your way in, and we all know how volatile the stock market can be. So do it at your own risk, or peril. If you buy in to an idea, on the other hand, it means you believe that idea to be true and worthy. You often still have to pay in monetary terms. If you join a party or a church, for example, you usually have to pay for membership. But more importantly, you join because you believe in their tenets, ideals and principles. You think they’re right. |