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Download As the population ages, the focus of healthcare will have to change. The world's largest food maker, Nestle, and the organizing committee of the National Community Care Campaign launched the Elderly Care - Health Project on Sept 18 in Beijing. The program aims to take a step forward in nutrition and health education for the elderly in China. It is expected to reach 1 million middle-aged and senior people and eventually benefit 10 million homes housing the elderly. Starting in September this year, Nestle, as an exclusive partner of the organizing Committee of the NCCC, which is led by the All-China Women's Federation and the National Committee on Ageing, will activate the project in 10 Chinese cities including Beijing, Shanghai, Guangzhou, Changsha, Chengdu and Nanjing. The education program will enter urban communities, providing in total 50 health lectures plus heart checks and professional consultations in the cities. In total, 1 million health brochures will be dispatched, reaching 1 million households housing an elderly person within the first year. "China is aging. It is an imminent issue for us to strengthen health education and guidance on the elderly," said Liu Xiaoping, deputy director of the organizing committee of the NCCC. "We are very glad to cooperate with Nestle to advocate a nutritious diet and healthy lifestyle, contributing to our aging society." The National Committee on Ageing said that the Chinese elderly population is expected to reach around 300 million in 2017, with seniors accounting for 23 percent of the total population. | 
