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Download While many fans of Apple products in China are eagerly awaiting the debut of Apple’s iPhone 5, an ice cream named after the latest piece of must-have technology has already conquered young people in Shenyang, capital of Liaoning province. The iPhone 5 ice cream hit stores in April, and it resembles the Apple logo and has a phone printed on the packaging. "The target customers of iPhone and our ice cream are the same - young people who are stylish and fashionable. So we want to make use of iPhone's big influence to attract more customers," said Gao Yuxin, head of the marketing center of Deshi Group, the producer of the ice cream. The ice cream is now a bestseller. "I can sell about 50 Apple ice creams per day, while only selling about 10 of other brands. Most of the buyers are young people," said Zhou Duo, owner of a small shop in Shenyang. "I'm eating an iPhone 5. It's fantastic and funny," said Xu Ying, a teenager who is also an Apple fan. Since Apple's iPhone became a must-have gadget for many Chinese, the trademark "iPhone" has been registered in many fields. Apple Inc only registered 27 of the 45 trademark classes in China. The rest of the categories have been registered by Chinese enterprises. According to Gao, Deshi submitted an application to register the trademark "iPhone 5" to the Trademark Office of the State Administration for Industry and Commerce last year. | 
