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Reader question: Please explain “get-go” in this sentence: “This is why we conduct a detailed interview with all incoming clients because we want to position ourselves to win from the get go.” My comments: “From the get go” is the phrase in question. “Get go” is an American expression meaning “the beginning” and it is believed that this colloquialism was first popularized among black communities as a variation from the phrase “get going”. Which is more or less obvious, of course. There are many ways to say “Let’s begin” of course, such as “Let’s go”, “Let’s get started”, or simply “Move” or “Go.” “Let’s get going” is another one, as we often say: “Alright, everyone’s clear with their job. Let’s do it. No more wasting time. Come on. Let’s get going!” Hence, “from the get go” means simply from the beginning, or from the very start. At any rate, remember “get go” as short for “get going”. It won’t hurt. This, by the way, reminds me of another similar American expression, “from the word go”, which, in fact, has the exact the same origin. “Go” is the word we shout out aloud to get, say, a running race going. Therefore, the word “go” becomes the signal for something to get started. Hence the expression “from the word go”, also meaning from the very beginning. | 
