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[高考复习指南] 2017年高考英语二轮专题复习命题预测49

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  2017年高考英语二轮专题复习命题预测49

  阅读理解

  阅读下列短文,从每题所给的四个选项(ABCD)中,选出最佳选项,并在答题卡上将该项涂黑。

  A

  The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR

  Surprisingly, since modern PR was largely an American invention, Americas relations is being threatened by PR efforts in other countries. Ten years ago, for example, the worlds top five public relations agencies were American-ownedIn 1991, only one wasThe British in particular are becoming more sophisticated and creativeA recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companiesIt may not be long before London replaces New York as the capital of PR

  Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairsKnowledge of world geography, for example, has never been strong in this countrySecondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second languageLess than 5 percent of BursonMarshalls USemployees know two languagesOgilvy and Mather have about the same percentageConversely, some European firms have half or more of their employees fluent in a second languageFinally, people involved in PR abroad tend to keep a closer eye on international affairsIn the financial PR area, for instance, most Americans read the Wall Street JournalOverseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country

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