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Wu Xiaoyu opened her first online store in 2009 before WeChat existed. 早在2009年微信普及前，吴晓雨就开了自己的第一家网店。 She was working full time as a digital strategy analyst for a marketing firm in the city of Zhengzhou, in Henan Province, but she had a project she couldn’t stop thinking about. 吴晓雨是河南省郑州市一家营销公司的全职数据策划分析师，但在她心中，一直有个想法萦绕不去： She wanted to sell local products like honey and walnuts from her hometown in a mountainous region of Henan, since the children and elders still living there were not equipped to market for themselves. 她想做生意，产品即为自己的家乡 — 河南某山区的当地特产，如蜂蜜、胡桃，因为留在当地生活的老人小孩没有能力把这些东西拖到集市去卖。 | 
