Module 4 Music 阅读理解提速练——练速度 (限时:20分钟) A (2016·石家庄高三质检一)The latest Chinese “god song” (an Internet term to describe pop songs that spread virally through the Internet) is still stirring up fierce debates between those who view it as a milestone for Chinese pop music going global and those who regard it as a bad image of China. Last week, Little Apple, written and performed by Chopsticks Brothers, won the AMA International Song Award and the_duo performed the song at the 2017 American Music Awards in Los Angeles. Another Chinese pop singer, Zhang Jie, won the International Artist Award. But while fans of these singers are thinking highly of the awards and the performance by Chopsticks Brothers at the AMA celebration, there are others who are less excited. They have questioned the value of the awards and what effects it will have on Chinese culture's “going abroad”, claiming it may leave foreign audiences with a poor impression of Chinese pop music, and even Chinese culture. The Little Apple phenomenon, both home and abroad, can be more easily understood and judged if we look at it from a business perspective rather than a cultural perspective. The professional promoters behind the duo have developed a clear strategy to promote the duo and their works, not just this particular song. Little Apple was originally released to promote the duo's film Old Boys: The Way of the Dragon. |