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12 For several years, Americans have enjoyed teleshopping-watching TV and buying things by phone. Now teleshopping is starting in Europe. In some __1__ countries, people can turn on their __2__ and shop for clothes, jewelry, food, toys and __3__ things. Teleshopping is becoming popular in Sweden. __4__, the biggest Swedish company sells different kinds of things on TV in fifteen European countries, and in one year, it makes $10 million. In France, there are two teleshopping channels, and the French __5__ about $ 20 million a year in buying things through those channels. In Germany, __6__ last year teleshopping was only possible on one channel for one hour every day. Then the government allowed more teleshopping. Other channels can __7__ for telebusiness, including the largest American teleshopping company and a 24-hour teleshopping company. German __8__ are hoping these will help them sell more things. Some people like teleshopping because it allows them to do their shopping without __9__. With all the traffic problems in cities, going shopping is not an easy thing. But at the same time, other Europeans __10__ like this new way of buying things. They call __11__ “junk on the air.” Many Europeans usually worry about the quality of the things __12__ on TV. They think high quality is the most important thing, and they don’t believe they can be sure about the quality of the things __13__. | 
