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跨境网购人群趋年轻化 有娃家庭成海淘主力军

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The popularity of cross-border online shopping is growing in China, with younger people and families being the driving force, according to a report issued by Amazon China.

根据亚马逊中国发布的一份报告,跨境网购在国内日益普及,年轻群体和家庭成为跨境网购的驱动力。

The report shows that a younger age, a high level of education and a high income are the three major features of Amazon China's cross-border online consumers.

报告显示,年轻化、高学历、高收入是亚马逊中国的跨境网购消费人群的三大特点。

Nearly 80% of consumers are below the age of 35 and more than 90% have at least a bachelor's degree, according to the report.

报告称,近8成消费者的年龄在35岁以下,超9成消费者拥有学士或更高学位。

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