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Yu Qiuyu is in the news again.

Nobody should be surprised about the best-selling author making headlines, but what's different this time is he's in the business pages.

A venture he invested in eight years ago is set to be listed on the Shenzhen bourse. The 2.4 million yuan ($146,400) he put up then is expected to be worth at least 60 million yuan when the company goes public.

This follows filmmaker Feng Xiaogang, whose 2.88 million shares in Huayi Brothers Media Group, a film and television production company, will make him China's richest movie director with a market value of 82.1 million yuan.

The moral of the story seems to be: Let your money work for you. It beats working for your money. Fame may bless a creative person, but fortune arrives only when one is ingenious with money.

Yu is by no means the first celebrity of letters to dabble in investment. In the early 1990s, novelist Zhang Xianliang invested in a theme park-cum-movie backlot in northwestern China. It has since turned into a star attraction. The difference was, Zhang actually managed the business.

He was among the first writers and artists to dip his toe in the tempestuous ocean of wheeling and dealing. This raised a storm about the integrity of being an artist.

Since then, an artist does not have to be poor to earn credibility. Rather, like all industries, creative types have adopted the same standards for success that are usually found in business: The more money you make, the greater the status.

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