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分享一则资讯： A three-year study that tracked clothing costs versus what global consumers are willing to pay has some bad news for fashion retailers. 一项研究持续了三年，跟踪比较服饰成本与全球顾客愿意支付的钱，给时装零售商带来了坏消息。 “On average, across all womenswear categories tested between January 2013 and June 2016, consumers were willing to pay only 76% of full price.” “测评了2013年1月至2016年6月年间的女性服饰，平均而言，客户只愿意支付正价的76%。 Even labels such as Coach are now fighting to convince customers to buy at full price again after years of marking down products to move them off the shelves. 即便是Coach这样的品牌那么多年来降低产品价格以便出售，也在拼命说服顾客以正价购买。 | 
