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From Superman to Batman, many Hollywood heroes started out in comic books. Creators of comic books say while the books themselves are not as popular as they were decades ago, comics are undergoing a technological revolution that many in the industry think will generate a new generation of readers. For the last 30 years, Golden Apple Comics in Los Angeles has been selling comic books to adults and children like (eight-year-old) Evan Cray. “I just like holding the pages and reading it,” he says. The look of those pages has not changed much, but (Golden Apple) owner Ryan Liebowitz says, something new is happening. “In the last year or so we've seen a major transition into digital comic books,” he explains. The idea of reading a comic book online is catching on. Comixology has over 25,000 comic books in its online store, says Chip Mosher, the company's vice president of marketing and business development. “For the last six to nine months we’ve ranked as the top-grossing iPad app in the entire iTunes app store,” notes Mosher. Last year, the company sold $19 million online comics. This year it expects to sell $70 million. For about the same price as a paper comic book, readers can get a digital version. Many in the industry are experimenting with the look of digital comics. "Things can change focus within a panel sort of to draw your eye from here to here," explains Mark Waid, who created the digital comic site, Thrillbent. He designs his work to fit the digital screen. | 
