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[行业英语] 如何推销你的意见

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Choose the right time to start pitching ideas

选择适当的时候发表意见

To sell your ideas, you need to listen to others first. Just don't listen too much.

想要别人接受你的想法,首先要倾听别人的想法。但也别听得太多。

"When you keep listening to speakers, you let them reinforce their sense that they're right," said Nance Rosen, managing director of NAX Partners, a marketing and communications firm in Los Angeles. "It's like they're building brick after brick of a fortress by talking more."

洛杉矶一家营销通信公司NAX Partners的常务董事Nance Rosen说:“如果你让别人说得太多,就会让他们强烈地感觉自己是正确的。就好像建堡垒一样,说得越多,堡垒越坚固。”

Instead, interrupt gracefully. Redirect the dialogue so that you can assert your point.

你要礼貌地打断,引导话题的方向,这样你才能坚持你的观点。

Author of "Speak Up! and Succeed," Rosen finds that the best way to interrupt in casual conversation is to hold up an outstretched hand toward the speaker. That, she says, is "a universal cue like a stop sign." At the same time, she'll say "great."

《说出来!成功》一书的作者Rosen发现,在非正式谈话中打断对方最好的方法是朝说话人举起手,手掌要伸展。她说这是一个“通用的”停止信号,同时还要说“好极了”。

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