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Shanghai is offering 5 million yuan ($793,800) to support book retailers who find themselves in harsh competition with their online counterparts, the municipal government announced on Tuesday. Besides the major branches of State-owned Xinhua Bookstores, the money will go largely to private bookshops that play a significant role in enriching people's cultural lives, according to Kan Ninghui, deputy director of the city's press and publication bureau. This is the first time a local government in China has introduced policies to support offline bookstores. The subsidy is part of an annual allocation of 15 million yuan in support of the city's publication and book marketing infrastructure. The city plans to keep investing at the same scale for at least five years. The offline book retailers' industry has been under increasing pressure due to factors such as rising rents, online competition and changed reading habits. Earlier this month, the largest bookstore on Huaihai Road, a branch shop of Shanghai BookMall, closed because of its poor performance, according to Xinmin Evening News. "We can't wait any longer to support and help bookstores through hardship," Kan said at a municipal news conference on Tuesday. A lively network of bookshops and newsstands is important to the cultural ecology of a city, he said. Bookshops, State-owned bookstore chains and private establishments are encouraged to log on to the bureau website, submit materials and applications. A jury made up of academics, readers and industry insiders will choose who will receive the financial support, either in the form of subsidy, prize money or subsidized loans, among other means of financial aid. | 
