It is hard to overstate just how dominant Nokia was in the pre-iPhone era. 很难高估诺基亚(Nokia)在iPhone问世之前占据过多么主导的地位。 The company gave Finland its first global brand beyond the Moomins and Marimekko. 该公司让芬兰拥有了除姆明一族(Moomins)和Marimekko(芬兰家居用品企业——译者注)以外的首个全球品牌。 Jorma Ollila was the unlikely hero of Nokia’s rise from a failing conglomerate making everything from toilet paper and rubber boots to cables for the Soviet Union. 约玛•奥利拉(Jorma Ollila)是诺基亚崛起过程中一位不可思议的英雄,当初诺基亚是一家濒临倒闭的综合企业,生产多种日用品,包括卫生纸、胶鞋,以及出口到苏联的电缆。 He spent 25 years at the helm of one of the most curious success stories in the history of the technology sector. 他用25年时间谱写出了科技行业史上最不寻常的成功故事之一。 Yet Against All Odds proves to be a more cautionary tale than one that revels in how the Finns beat the world. 然而,《排除万难》(Against All Odds)更像是一个警示故事,而非陶醉于芬兰人如何傲居世界首位。 The book begins with the phrase no one was happy, which sets the tone for the rest of his story detailing the pitfalls and financial crises that almost subsumed the business. |