|
当你入住了一个酒店，却发现自己没有带洗漱用品，也没有带上自己心爱的刮胡刀，正在六神无主之际，猛然间发现酒店里放着某知名品牌的试用产品，你是否会有点庆幸和欣喜，并且马上选用这个你以前从来都没有用过的品牌呢？这就是“Try”与“Advertising”相结合的Tryvertising营销手段。 Tryvertising essentially takes product placement to the real world, integrating products into the daily life of consumers so they can make up their minds based on their actual experience with the products. 体验式广告让植入式广告走进现实生活，通过把产品融入到顾客的日常生活，使顾客根据他们的实际体验决定购买。 For example, Gillette distributed their new Brush-Ups teeth wipes for several months to KLM Airlines passengers after their in-flight meals. In Germany, 60 Etap budget hotels are furnished with an IKEA room. 举例来说，荷兰皇家航空公司的乘客享用完飞机餐之后，都能得到吉列公司免费发放的新擦牙布。在德国，60家Etap经济型酒店中有宜家家居客房。 | 
