The success of Kung Fu Panda 3 is reaffirming the value of Hollywood’s pursuit of ticket sales in China, where Hollywood films are increasingly using Chinese plot lines and characters to appeal to the Chinese market. 《功夫熊猫3》的成功肯定了好莱坞对于中国票房不懈追求的价值,而好莱坞电影也不断通过增加中国式情节与人物来吸引中国市场。 On its opening day, the film brought in more than $16 million, and by the end of its second week, box office sales had climbed to more than $101 million. Chinese audiences flocked to the cinema on New Year’s day, when more than $100 million worth of tickets were sold. 首映日当天,该片获得了1600万美元的票房。而在接下来的一周直至周末,其票房攀升超过1亿100万美元。而在春节档期,中国观众不断涌入电影院,贡献了一亿美元的票房。 Paul Dergarabedian, a Senior Media Analyst with ComScore, said, “A lot of studios and other entities involved in the entertainment business are trying to align themselves with China, with either Chinese companies, with strategic partnerships or opening studios in China. And so it’s this multi-tiered strategy I think where everyone’s trying to scramble, and trying to figure out how best to partner with China because it’s so important as a movie market.” |