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阅读材料： In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their product as ecocertified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United Stated will do the same, for several reasons. 为了能过促进林业的可持续发展，有个国际组织开始着手给那些达到了环保和再生利用要求的木材公司颁发认证。获得认证的公司可以在广告商宣传自己是环保的，进而吸引消费者。在全球范围内来看，为了能得到环保认证，很多木材公司已经开始采用了环保策略。然而，就美国的公司来讲不太会采取同样的措施，原因如下。 First, American consumers are exposed to so much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled new or improved, American consumers do not place much trust in advertising claims in general. 首先，由于每天接受大量广告的轰炸，美国消费者对于环保标签并不是很在意。由于很多的普通产品都标榜创新或者升级，美国消费者对于广告上生成的东西基本上不怎么信任。 | 
