对于美国人来说,中国是如此得遥远,如此得不同,如此得复杂。你听过那些关于中国奇闻怪谈,你见过美国公司在中国惨遭滑铁卢,所以你就假设中国的网民肯定也与美国的网民非常不同。But actually, the Chinese Internet user is a lot like you -- He browses, searches, and plays. She uses SNS, IM, and mobile apps. They all love smart phones, Angry Birds, and iPads.但事实上,中国的网民和美国网民十分相像——他们也浏览网页,也用搜索引擎,也会玩电子游戏。她们也上社交网站,也会即时聊天,也用手机应用。中国网民也爱智能手机、愤怒的小鸟和iPad。But there are also significant differences between Chinese and American Internet users. Can you guess the single biggest difference?然而,中国网民和美国网民确实有显著的区别。你能猜到中美网民最大的差别是什么吗?Culture? Expressiveness? Mobility? Government regulations? No, the single largest difference is age! The average Chinese internet user is almost young enough to be the average American user’s son/daughter!文化?表达?移动?政府规章?都不是,中美网民最大的差别是年龄!中国网民的平均年龄小到足以当美国网民平均年龄的儿子和女儿!That is why Chinese users tend to use less email and more IM, less e-commerce and more games, less search and more blogging.这就是为什么中国网民更多地使用即时聊天工具而不是发邮件,更多地玩游戏而不是网上交易,更多地发博文而不是做搜索。 |