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BEC商务英语热门话题:MarketResearch市场调研

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对话1:

A: Your new task is to reach US $20 billion by the end of 2006. Thats a magnificent task. How can you make sure you will accomplish it?

你们的新目标是到 2006 年底增到 200 亿美元,这是宏伟的任务,你们怎样完成这个任务呢?

B: Well, in addition to improving the quality of our products, we need to open more international markets.

除了提高我们的产品质量,我们还需要开拓更多的销售市场。

A: As far as I know, you have many regular customers.

据我所知,你们有很多老客户。

B: Yes, most trading companies have regular customers. But it is quite another story for those manufacturing enterprises that have just started exporting. They cant find certain distribution channels.

是的,大多数贸易公司都有老客户,但是对于那些刚刚开始出口的生意的生产企业来讲情况就不同了,他们找不到分销渠道。

A: Do you have any particular plan to help them to open up new markets?

你们有没有特别的计划帮助他们打开新的市场?

B: Yes, we do. In order to help them build up marketing channels, we have decided to strengthen market research and gather more information from various resources, such as national trade statistics, trade journals and directories, international organizations and field investigations.

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