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Passage One Questions 21 to 25 are based on the following passage. Just five one-hundredths of an inch thick, light golden in color and with a perfect saddle curl, the Lays potato chip seems an unlikely weapon for global domination. But its maker. Frito-Lay. Thinks otherwise. Potato chips are a snack food for the world, said Salman Amin, the companys head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip. Frito-Lay is the biggest snack maker in America, owned by PepsiCo. And accounts for over half of the parent companys $3 billion annual profits. But the U.S. snack food market is largely saturated, and to grow, the company has to look overseas. Its strategy rests on two beliefs: first a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to global as a concept. Global does not mean products that are consciously identified as American, but ones than consumes-especially young people-see as part of a modem, innovative world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know than Frito-Lay is an American company. Instead, Riskey, the companys research and development head, would hope they associate the brand with the new world of global communications and business. | 
