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The American economic system is organized around a basically privateenterprise, market-oriented economy in which consumers largely determine what shall be produced by spending their money in the marketplace for those goods and services that they want most. Private businessmen, striving to make profits, produce these goods and services in competition with other businessmen; and the profit motive, operating under competitive pressures, largely determines how these goods and services are produced. Thus, in the American economic system it is the demand of individual consumers, coupled with the desire of businessmen to maximize profits and the desire of individuals to maximize their incomes, that together determine what shall be produced and how resources are used to produce it. An important factor in a market-oriented economy is the mechanism by which consumer demands can he expressed and responded to by producers. In the American economy, this mechanism is provided by a price system, a process in which prices rise and fall in response to relative demands of consumers and supplies offered by seller-producers. If the product is in short supply relative to the demand, the price will be bid up anal some consumers will be eliminated from the market, If, on the other hand, producing more of a commodity results in reducing its cost. this will tend to increase the supply offered by sellerproducers, which in tum will lower the price and permit more consumers to buy the product. Thus, price is the regulating mechanism in the American economic system. | 
