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短句问答12: 文化风俗 Qixi Festival. the Chinese equivalent of Valentines Day that fell yesterday,was not only a disappointment for forgotten lovers. but also for businessmen left with empty pockets. The cold reception has prompted cultural experts to seriously worry that the lovers festival, marked for generations since the Han Dynasty , is dying out. Some have even called for legislation to make the festival a legal Chinese Lovers Day. which falls on the seventh day of the seventh month of the lunar year. But the effectiveness of such a measure is in doubt, although efforts to preserve traditional festivals are highly commendable. A growing number of traditional Chinese festivals, such as the Dragon Boat Festival and Mid-Autumn Festival. share the same fate as the Qixi Festival. Young people are showing less interest in traditional cultuce as symbolized by these festivals. Even if all traditional festivals are finally made legal, the risk of them becoming purely formalized celebrations with little meaning is not removed. If the younger generation fails to identify with the cultural significance of these holidays, there is little that can be done. While complaining about traditional festivals fading appeal decision-makers should reflect on cultural protection. Undeniably our country has done a bad job of preserving culture and traditional Festivals, compared to neighbouring Japan and the Republic of Korea . | 
