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Online media distribution网络媒体分销 Ragingbulls愤怒的公牛 Music and television firms fret about theirdistributors new business models 音乐影视分销商创建了新商业模式，制造商却烦恼不已 New ways to enjoy songs and shows音乐影视欣赏新招迭出 RELATIONS between the companies that createmedia products and those that distribute them havelong been poor. But perennial arguments about theprice that ought to be paid for content are turning uglier as digital distribution transforms themedia landscape. Like ageing boxers, big media firms have twice climbed into the ring to slug itout with high-tech outfits that seem to be building new business models with their property. Inboth cases the media firms are morally right. Yet both encounters have left them bruised. 媒体产品制造商与分销商一向不睦，双方围绕媒体内容售价，常年争执不休，而随着数字分发改变媒体格局，吵得更是不亦乐乎。媒体巨头就像老拳击手，一把年纪了还要两次爬进拳击场，与高科技公司一决雌雄，后者貌似正在构建具有自身特质的新商业模式。这两场对决，媒体公司均占理，却都被打得遍体鳞伤。 Time Warner Cable was, until a couple of years ago, a part of big-media veteran TimeWarner; now it is in the other corner of the ring, keen to prove its tech chops. On March 15thTWC launched a feisty little iPad application that lets its customers watch some of thetelevision channels they subscribe to on their tablet computers. Customers were soenthusiastic that the system promptly crashed. Many media firms were not. They say TWChas no right to redistribute their content without permission, even within a subscribers home,and complain that iPad viewings do not count towards a programmes ratings. Cease-and-desist letters have been sent. | 
