Soap operas and development 肥皂剧与发展 Good trash 肥皂剧也可以有用 How television and radio shows can improvebehaviour 电视和广播怎样改进人们的行为 May 5th 2011 | from The Economist print edition In the radio drama Nau em Taim aired in Papua New Guinea, a widowedfather takes up dynamite fishingprofitable but disastrous for the reef. Then he meets adashing marine scientist who warns him off. The idea is that by the end of the drama, whichdebuted in February, both heand the listenerswill renounce dynamite for sustainablefishing. 在巴布亚新几内亚播出的广播剧Nautica em Taim中,一个丧偶的父亲开始从事用炸药捕鱼的行当利润可观但对珊瑚危害很大。之后他遇见一位冲劲儿十足的海洋专家,这个人警告他不要再从事这项行业。这部于二月首播的广播剧的主旨就是播到剧尾的时候,这个父亲和听众都将谴责炸药对捕鱼业可发展性的危害。 The shows producer, the Population Media Center in Vermont, has been a pioneer ofprogrammes with the goal of fostering development. But other groups have increasinglyfollowed suit. In Vietnam Khat Vong Song uses radio drama to teach its listeners aboutdomestic violence. In Kenya Mediae promotes civil rights with a television soap calledMakutano Junction. |