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Your digital paper, sir 先生，您的电子报纸 The struggle to make money out of news on tablets 数字媒体平台的生财之道 1.A CUSTOMISED, constantly-updating newspaper used to be the stuff of science fiction. Now, thanks to tablet devices like the iPad, there are several. Livestand, a news app launched this week by Yahoo!, joins a field that already includes Zite, bought recently by CNN; Editions, created by AOL; and Flipboard, which Google tried to buy last year. Rebuffed, Google is expected at some point to launch its own news app, code-named Propeller. 量身定制，随时更新的报纸以前只存在于科幻小说中。而现在由于有了像IPAD这样的平板电脑，这样的报纸变成了现实。雅虎加入了数字媒体平台研发领域，发布了其新程序LIVESTAND;此前涉足此领域的还有被BBC所收购的ZITE，以及 AOL公司开发的Editions，还有谷歌一直想要收购的FLIPBOARD。谷歌也希望在合适的时间发布其新的个性化电子杂志应用程序 PROPELLER 2.These corporate giants aim to cash in on the desperation of traditional news publishers. A study last month by the Pew Research Centre with The Economist Group found that, less than two years after the iPad went on sale, 11% of American adults now own a tablet and more than half of this group read news on it each day. They are more avid news consumers than those without tablets , and for long articles they prefer their tablets both to ordinary computers and to print. Ken Doctor of Outsell, a media consultancy, says the study is the best evidence yet that tablets are gradually replacing print. 这些商业巨人都希望在身处困境的传统出版商身上大捞一笔。由皮尔研究中心和经济学人集团联合进行的研究发现，在IPAD发售后不到两年时间里，约11%的美国成年人都拥有了平板电脑，其中半数以上每天通过平板电脑阅读资讯。这些人比那些没有平板电脑的人更热衷于看资讯，而且当出现长篇文章的时候，他们更喜欢用平板，而不愿在电脑特别是报刊上阅读。奥特赛尔公司的媒体咨询师说，这项研究有力的证实了传统报刊正在被数字刊物平台所取代。 | 
