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Consumer goods in India 印度的日用消费品 Seducing shoppers in Sticksville. 吸引小城市消费者。 India s small towns are the next frontier. 下一个前沿阵地：印度的小城市。 GROWTH in India is slowing. The economyexpanded at an annualised rate of 5.3% betweenJanuary and March, the slowest for seven years.Shoppers are scrimping. Sales of consumer durables fell by 10-15% in the year to March2012, executives say. Indian factories cranked out 30% fewer air conditioners and 15% fewercolour televisions, official data show. 印度的经济增长正在放缓。在一月到三月间，经济年均增长率为5.3%，是七年来的最低值。消费者越来越省吃俭用。管理层说，今年到三月间，耐用品的销量下降了10%至15%。 据官方数据显示：印度生产的空调数量下降了30%，彩电数量下降了15%。 Yet there is a bright spot: small-town shoppers are starting to splurge. Godrej, a family-owned conglomerate, saw its sales of white goods drop by over a tenth in big cities in thepast fiscal year. But sales in towns of less than 100,000 people rose by 19%, and in villagesby over 40%. Bajaj, another conglomerate, says small-town and rural sales have risenhandily in recent years, to a quarter of its home-appliances business. Sales of motorbikesand mopeds have decelerated more gently than cars, an urban luxury. | 
