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Mobile marketing 移动营销 Square deal 方寸之间的营销 After many false starts, QR codes are finally taking off. 在沉寂多年后，QR码最终开始成功。 EREAL boxes are, by and large, poor works of literature. Yet many people sit at breakfastreading them over and over again. 早餐麦片包装盒上的文字说明，一般情况下不会文采飞扬，但还是有很多人会在吃早餐时看上一遍又一遍。 Last year Kellogg s realised it could make its packets more entertaining-and guessed thatpeople also had their phones to hand . 直到去年，麦片品牌凯乐格才意识到，因为多数人有这种习惯，所以他们产品的包装盒应该变得更有趣。同时，他们推测，人们在吃早餐时，往往不是边吃边与家人聊天，而是随手拿着自己的手机玩。 The cornflake-maker put 2D codes, better known as QR codes, on itsCrunchy Nut boxes in America. 基于此，凯乐格在其在美国出售的Crunchy Nut麦片的包装盒上加上了二维码，或称QR码。 When scanned, these took cereal-munchers to a video of dawn in, say, Washington state. 人们扫描该产品包装盒上的QR码后，程序将自动播放据说是华盛顿州的黎明景象。 | 
