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The buying game 购物游戏 Can play shopping transform the real thing? 在线玩购物能改变零售业的现状吗? A LUXURY handbag by Stella McCartney worth ￡600 is the prize in an online game todesign the best virtual outfit featuring the accessory, using real items on sale in Matches, areal store. 价值600英镑的斯特拉?麦卡特尼名牌手提包，这是一个在线游戏针对设计出最佳的虚拟服装配饰的奖励，而这些配饰在实物店Matches都有销售。 Players of a game created by Fantasy Shopper will pick the winner. 在这个Fantasy Shopper网站所设计的线上游戏里，赢家由玩家们自己挑选产生。 The firm is a pioneer of relevant social gaming . This combines features of online gamessuch as FarmVille and World of Warcraft with data and deeds from the real world. 作为 相关社交游戏 领域的先驱，该网站把像开心农场和魔兽世界等线上游戏的特点与现实生活中的实际情况整合成了这样一个游戏。 Gamification is an ugly word, but it sounds like money to some. 实业游戏化 的字眼并不讨喜，但是对某些人而言却是商机。 Online games are fun. 在线游戏很有趣。 | 
