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Mercadona 梅尔卡多纳 Spanish aisles 西班牙走廊 Why a low-price retailer is thriving 为何廉价零售如此蓬勃 FEW domestic firms are prospering incrisis-racked Spain, but Mercadona is. 在经历经济危机的创伤之后，西班牙很少有几家国内企业能够恢复兴旺发展，然而梅尔卡多纳除外。 Spain s largest supermarket by sales has enjoyed double-digit growth for most of the pastdecade. 过去十年中，西班牙最大的销售型超市在大部分时间呈两位数增长。 When Juan Roig, the chairman, took over in 1981, Mercadona had only eight shops, all inValencia. 1981年，胡安.罗伊上任主席，任职之初，梅尔卡多纳仅有8间店铺，并且全部都在巴伦西亚。 Today it has 1,310 and annual sales of 16.5 billion $23.8 billion. 而今，它有1310家连锁店，年销售额达到165亿欧元合238亿美金。 Spain s economic troubles seem to have made it stronger. 西班牙的经济问题似乎反而让它变的更为强大。 Profits dipped in 2009, but surgedagain by 47% in 2010 after some forceful cost-cutting. | 
