Indian firms abroad 印度公司在海外 Under the radar 默默无闻 Godrej, an Indian conglomerate, goes global itsown way 高德瑞治,一家印度大型联合企业,用其特有的方式走向全球 THE world is used to big Indian firms planting flags in foreign fields. 这个世界正在习惯于大型印度公司在异地安营扎寨。 Now the subcontinent s medium-sized firms are venturing abroad, too, and often provingquicker and nimbler than their peers in other emerging economies. 现在这个南亚次大陆的中型规模的公司也正在向外国市场进军,并且经常比其他新兴经济体国家的竞争对手显得更为快速与敏捷。 Take the Godrej Group, a family-controlled conglomerate based in Mumbai. 就如高德瑞治集团,一家在孟买建立的家族掌控的大型联合企业为例。 The firm began as a lockmaker in1897. 这个公司在1897年是作为一家锁制造商起家的。 While the Indian economy was closed it could not expand abroad much, so it diversifiedwildly: into soap, typewriters, forklift trucks, animal feed and talcum powder. 因为当时印度经济很封闭,公司不能过多地在境外发展,因此公司经营范围扩展得非常广阔:肥皂、打印机、铲车、动物饲料、爽身粉都有涉及。 |