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Starbucks v Kraft 星巴克对决卡夫 A double shot of discord 不合引发连环炮 The kings of coffee brawl with the monarchs ofmacaroni 咖啡之王对决通心粉之霸 STARBUCKS once seemed so unstoppable that the Onion, a satirical paper, joked about anew Starbucks opening in the restroom of an existing Starbucks. 星巴克曾经势不可挡，以至于以嘲讽著称的onion报开玩笑称星巴克的新店会开在老店的厕所内。 Yet by January 2008, when Howard Schultz, the coffee chain s most effective boss, returnedas chief executive, 但是在2008年前，直至最为卓著的领导人Howard Schultz返回公司担任董事长。 it was rapidly declining. 他的业绩款速下降。 Mr Schultz closed stores, shed staff, slimmed the supply chain and arrested Starbucks sslide. Schultz先生关闭门店，裁减雇员，简化供应链。 In fiscal 2010 the firm s operating margins rebounded to 13.8%, the highest in its 40-yearhistory. 力挽了星巴克的颓势。2010财政年度，星巴克的运营利润率反弹至13.8%，为星巴克40年历史的最高。 One of the problems Mr Schultz found, after a review of the business, was in the wayStarbucks-brand coffee was sold in supermarkets. | 
