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Firms with benefits 心系社会的企业 A new sort of caring, sharing company gathersmomentum 一种关爱社会、分享利益的新型公司形式方兴未艾 HE likes to do things differently. 伊冯乔伊纳德喜欢别出心裁地做事。 Yvon Chouinard changed his favourite sport, mountaineering, by introducing reusable pitons. 他在其最终爱的登山运动中融入了变化：使用可循环利用的岩石钉。 Climbers often used to leave pitons in the cliff, which is environmentally messy, another ofMr Chouinard s peeves. 在此之前，登山者通常把岩石钉留在崖壁中，这种对环境不利的行为让乔伊纳德十分气恼。 In business, Mr Chouinard, the founder of Patagonia, an outdoor-clothing firm, says hebelieves that well-treated employees perform better. 乔伊纳德是巴塔哥尼亚户外用品公司的创始人，其经商理念是：善待员工可提升其业绩。 Before it was fashionable, MrChouinard preached a philosophy of sustainability and long-term profitability that he callsthe slow company. 在这一理念被广为接受之前，乔伊纳德宣扬的是可持续发展且可长线盈利的经商哲学，他将其称为慢速公司。 | 
