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Ethnic advertising 种族广告 One message, or many? 要一个还是多个声音? The uses and limitations of ethnic ads 种族广告的使用和限制 IN THE television series Mad Men, a 1960s admanmakes a pitch to a television-maker whose salesare flat. 电视剧广告狂人，描述了二十世纪六十年代的一个广告制作人向电视制作人推销其对付销售平淡的招数。 Among Negroes sales are actually growing, he chirps. 他很兴奋地提出黑人的购买额确实在上升。 He proposes making integrated ads that appeal to both black and white consumers. 他建议制作一体化广告以吸引黑人和白人消费者。 His idea bombs. 他的想法遭到狂轰烂炸。 This being the era of segregation, one of his listeners wonders if mixed-race ads are evenlegal. 那时还处于种族隔离时期，其中一个在场人员甚至怀疑种族混合的广告是否合法。 Such days are long gone. 今非昔比。 America s minorities will eventually be a majority of the population: 根据最新的人口普查资料显示， | 
