|
Ad space for equity 为股票做广告 Air for shares 股票时间 Could an unusual venture-capital model be takingoff? 一项不同寻常的风险投资模式能够起飞吗? IN AMERICA, venture capital is plentiful. 美国风险资金十分丰富， Not so elsewhere. 但是并非所有地方都是这样。 In Europe, a handful of companies are helping struggling start-ups with an unusual model: 在欧洲，一些公司正以非同寻常的模式帮助那些挣扎的新成立的公司： investing advertising space in them instead of money. 投资广告版面而非直接投钱。 Start-ups usually get their initial seed fundinga few tens or hundreds of thousands ofdollarsfrom family or friends. 新成立的公司通常从家人或朋友那里获得初始的种子资金，通常是数万或数十万美元。 A venture-capital firm won t step in until the firm is ready to raise maybe ten times thatamount. 只有公司筹集到了数百万的资金时，风险投资才会介入。 In America, intermediate sums tend to come from informal angel investors, | 
