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[考研大学英语阅读] 2015考研英语阅读德国商业银行

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  Commerzbank

  德国商业银行

  The second-biggest bank in Europe s strongesteconomy still faces an uphill task

  欧洲最强经济体的第二大银行仍然面对提高业绩任务。

  Jul 27th 2013 | Berlin |From the print edition

  COMMERZBANK S marketing materials show a woman running in a grey, hooded jumper,headphones in her ears. Her eyes are locked on the path ahead in determination to finishher workout. This is probably meant to flatter the bank s customers as gritty andhard-working. But it is a better metaphor for the bank itself. It is on a long, hard road backto health, a journey that exemplifies the painful reshaping of Europe s troubled bankingsystem to be smaller, safer and more domestic.

  德国商业银行的营销材料上画着一名女子,身穿灰色衣服跑步,带着连衣帽,耳朵里塞着耳机。眼神坚毅,死死盯着前方的路,志在完成自己的锻炼计划。这可能是在讨好自己的客户,暗指他们都是坚韧不拔,工作勤奋。但是这个隐喻或许更贴合银行自身的实际。德国商业银行离回到良性发展还有很长的路。这是欧洲陷入危机的银行体系转向更小,更安全和更本土化的痛苦转型的很好的例证。

  Commerzbank s initial trajectory through the crisis resembles that of another Europeanlender, Britain s Lloyds Banking Group . Like LBG, it was a big bank but not the biggestin the countryDeutsche Bank is Germany s colossus. Like Lloyds, it undertook adisastrous domestic transaction at the worst possible time, buying Dresdner Bank in thesummer of 2008 just weeks before LBG gobbled up HBOS. And like the British bank, it quicklyended up tapping state coffers to survive.

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