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A continent goes shopping 非洲大陆掀起消费潮 Africa s fast-growing middle class has money tospend 迅速壮大的非洲中产阶级群体如今有钱消费了 AFRICAN consumers are underserved andovercharged, reckons Frank Braeken, Unilever sboss in Africa. 联合利华非洲区总裁Frank Braeken一直认为，非洲消费者所享受的服务水平过低且收费高昂。 Until recently, South Africans who craved shampoo made specially for African hair, 直到最近，除了购买从美国进口的昂贵的日用品，南非人几乎别无选择，而他们真正渴望的是适合非洲发质的洗发水， or cosmetics for black skin, had little choice besides costly American imports. 或是适合黑色皮肤的化妆品。 Unilever spotted an opportunity: 在这里，联合利华发现了商机： its Motions range of shampoos andconditioners is now a hit. 其运动系列的洗发水和护发素正受到追捧。 The Anglo-Dutch consumer-goods giant is making a big effort to tailor products for Africancustomers: 联合利华这家英荷日用消费品巨头正在为生产适合非洲消费者的产品做出巨大的努力： | 
