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Advertising to the super-rich 掘金超级富豪 Posters for plutocrats 为财阀们量身打造的海报 How to sell more stuff to those who want fornothing 如何向什么都不缺的人销售更多的东西 If you doubt that the rich are different from you and me, try visiting a private-jet terminal. 如果你怀疑有钱人不同于你我，你可以去一个私人飞机候机厅看看。 One group waiting to board at Farnborough airport near London recently was a family ofthree generations and five dogs, 最近一家祖孙三代人和五只宠物狗在伦敦附近的范堡罗机场等待登机， who would enjoy more in-flight pampering than any economy-class passenger could hopefor. 他们在飞机上享受到的服务超越了任何一个经济舱旅客的想象。 Passengers do not linger long: 他们等待登机的时间并不长： 15 minutes or so before boarding. 大概也就15分钟。 There are no duty-free shops. 机场里没有任何免税商店。 But it would be a pity not to tap into these travellers deep pockets as they pause betweenlimo and aircraft: | 
