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Aesthetics and money 审美和金钱 Fiddling with the mind 弦动我心 Old, expensive violins are not always better thannew, cheap ones 古老，昂贵的小提琴不并总是胜过崭新，廉价的小提琴 THOUGH individual tastes do differ, 尽管个人的品位不同， the market for art suggests that those who have money generally agree on what is best. 但艺术市场却昭显着有钱人通常会认同最好的东西。 The recent authentication of a painting by Leonardo da Vinci, for example, magically addedseveral zeroes to the value of a work that had not, physically, changed in any way. 例如，最近被确定为达芬奇真迹的一幅作品，在价格上不可思议般比非真迹的作品要多上好几个零，变化就这样自然而然的发生着。 Nor is this mere affectation. 这不仅仅因为大众的喜爱。 In the world of wine, 在酒界， being told the price of a bottle affects a drinker s appreciation of the liquid in the glass inways that can be detected by a brain scanner. 被告知一瓶酒的价格会影响饮用者对于瓶中酒的鉴赏，而这些变化是可以透过脑部扫描仪检测出来的。 | 
