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Multinationals in emerging markets 新兴市场的跨国公司 Must try harder 要做的还有很多 The ambitions of Western firms in emergingmarkets far exceed their efforts 西方跨国公司在新兴市场行动滞后于雄心 SPEAK to the boss of a big, rich-worldmultinational company and he will soon wax lyrical about the attractions of emergingmarkets. 假如跟发达国家跨国公司老总聊天，他肯定会大加赞赏新兴市场的魅力。 Even recent wobbles in some of these countries have not curbed vocal enthusiasm for theBRICS and other collections of high-growth markets, 即便是新兴市场近期的经济动摇状况也没有削弱跨国公司对金砖四国及其他国家高速增长的市场的夸赞和热情。 whose prospects have more than offset a gloomy prognosis for the maturing,growth-starved domestic markets of the developed economies. 新兴市场的繁荣不仅仅消除了发达经济体由于自身发展成熟而导致国内增长停滞从而产生的消极预期。 So, with the source of future profits so clearly identified, presumably such firms are doingeverything possible to succeed in emerging markets? 因而，未来利润之源如此显而易见之时，大概这些跨国公司会尽一切可能在新兴市场抢占先机吧? | 
