The internet giant s fine-art venture is unlikely tosell many masterpieces 互联网巨头的艺术冒险,看样子卖不出几件珍宝 WITH a mouse click you can add Norman Rockwell s Willie Gillis: Package from Home to yourAmazon shopping cart. 只需轻轻点击鼠标,你便可以把诺曼洛克威尔的名画《威利吉利斯:从家打包》加入你的亚马逊亚马逊购物车。 But you will need boldness and a bulging bank account to proceed to checkout: it costs4.85m. 但是,你还需要足够的胆量和充足的资金去结算:该画价值485万美元。 The oil painting went on sale in August, when Amazon splashily announced that it would addfine art to earth s biggest selection of consumables. 八月,这幅油画开始在网上销售,当时亚马逊高调宣布将会向其 世界上最齐全的消费品中加入美术作品。 But it will not be easy to sell art alongside books and barbecues. 但是,销售书籍和烤肉架容易,卖美术作品就难了。 Amazon s arty initiative is not revolutionary. 亚马逊销售美术作品的点子并非首创, Hundreds of dealers already sell artonline, swarming into every niche and bristling with gimmicks. |