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Pyramid scheme 金字塔计划 To reach Africa s poorest consumers, face-to-facecontact works best 要获得非洲最穷困消费者的心，最好莫过于面对面交流 DISPOSABLE nappies take up much of the shelf space at the ABC Supermarket in Kliptown, adistrict of Soweto, an urban sprawl west ofJohannesburg. 约翰内斯堡西部城市扩张到Soweto，一次性尿布充斥在Soweto的Kliptown地区的ABC超市的货架上。 Kliptown is a baby town, says Mossa, the ABC s owner. Kliptown是一座婴儿镇，ABC超市店主Mossa说。 His store carries a wide range of nappies, from global brands such as Huggies and Pampersto less familiar lines fromEgyptandTurkey. 他的商店里摆放着各种类型的尿布,哈吉斯和帮宝适这样的全球品牌到埃及,土耳其一些不太出名的品牌. Outside its doors a team of locals is promoting Huggies to passing mums. 在超市门外,则有一队本地人给那些路过的妈妈们促销哈吉斯尿布。 Like Pampers they are sold singly so parents can buy one for when a reliable nappy iscritical. 像帮宝适这样的尿布，他们就是单独地卖，因此父母们可以因为尿布的可靠性而信赖这品牌从而为它买单。 | 
