German carmakers 德国汽车生产商 Stuck in third 稳居第三 Daimler is set to keep chugging down the Autobahnbehind BMW and Audi 奔驰意欲一举赶超宝马奥迪 AS A corporate motto, The best or nothing has a timeless quality. 作为戴姆勒公司的座右铭,唯有最好彰显着一种永恒的品质。 Gottlieb Daimler pasted it on the wall as he went about inventing the modern car in the late19th century. 十九世纪晚期,当戈特利布戴姆勒着手发明现代汽车的时候,他将这句话贴在墙上。 In 2010 the firm that bears his name adopted it as a slogan. 2010年,这个以其创始人名字命名的公司将这句话作为广告语。 It was as badly timed as a misfiringengine. Mercedes-Benz, Daimler s car division, already trailing BMW in terms of sales andprofitability, saw another Geman premium carmaker, Audi, also start to pull away in thesame year. 作为一个正走下坡路的公司,这个口号来的有点晚。在销量、盈利方面,戴姆勒旗下的奔驰都已双双落后宝马。同期,德国另一高档汽车制造商奥迪也开始将奔驰甩在身后。 Yet this year Daimler s shares have surged by 40%, persuading optimists that the firm iscatching up. |