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Thinking outside the set-top box 跳出机顶盒定式 America s largest cable company is becoming morelike the firms it is battling against for the attentionof couch potatoes 美国最大的电信公司越来越像在为赢得电视迷而战 WHEN Comcast, America s largest cable operator, took a stake in NBCUniversal in 2009, 30Rock, a popular NBCU comedy, wove the deal into its plot. 2009年，美国最大的有线电视公司康卡斯特收购了环球影视，后者旗下的情景喜剧《我为喜剧狂》随后便将这一交易加入剧情。 The programme s characters cameunder the thumb of a new corporate parent, Kabletown, which introduced innovations likemoving customer services to a part ofIndia with no phones in order to provide the same levelof service at zero cost. 其情节为片中人物所在公司被名为Kabletown的母公司收购，Kabletown发起了一个向还未进入电话通信时代的印度市场的开拓项目，目的是以零成本向印度用户提供相同水平的服务。 Comcast employees can take a joke. Last month, at a gathering to celebrate Comcast s 50thanniversary, they showed a clip of the show, to the amusement of the firm s realemployees. 康卡斯特的员工们可以此自娱，在上个月公司50周年庆典上，有人播放了这一情节，藉此娱乐公司的真正员工。 | 
