The future of corporate IT IT企业的未来 Surfing a digital wave, or drowning? 数字时代浪头的弄潮儿还是浪下溺死鬼? Information technology is everywhere.Forcompanies IT departments, that is a mixedblessing 信息技术无处不在,这点对于一个公司的IT部门来说祸福相依。 There is still plenty going on in the back office: the advent of cloud computing means thatsoftware can be continually updated and paid for by subscription, and that fewer companieswill need their own data centres. 但是在后勤部门仍有大量这种进程:云计算的出现意味着软件能不断更新并被订购,而且越来越少的公司需要建立他们自己的数据库。 But the truly dramatic change ishappening elsewhere. 但是真正戏剧性的变化却在别处上演。 Demands for digitisation are coming from every corner of the company. 资料的数字化已经成为公司各个方面各个层次的需求。 The marketing department would like to run digital campaigns. 市场部门想发起数字化运动; Sales teams want seamless connections to customers as well as to each other. 销售团队想与客户及彼此保持亲密无间的关系; |