1.Advertising does more for the material benefit of the community than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declared that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade. If its message were confined merely to informationand that in itself would be difficult if not impossible to achieve,for even a detail such as the choice of the color of a shirt is subtly persuasiveadvertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants. 53.The author deems that the well-known TV personality is . A. very precise in passing his judgment on advertising B. interested in nothing but the buyers attention C. correct in telling the difference between persuasion and information D. obviously partial in his views on advertising 54.In the authors opinion, A. advertising can seldom bring material benefit to man by providing information B. advertising informs people of new ideas rather than wins them over C. there is nothing wrong with advertising in persuading the buyer |