International media such as TV network and magazine always give people in an information age mixed feelings. Like many other things, media is double-edged. As primary channels of information, TV and magazine are convenient and economic sources of information for knowledge, entertainment, and shopping. Interestingly,sometimes the same piece of information varies considerably in its influences on audiences of different age. For example,in a TV commercial,a beautiful lady promotes a certain brand of perfume, which supposablely makes girls more attractive to boys. For potential grown-up buyers, the ad is useful because they might be spending time searching for such products. We save time in shopping and making decision by making use of such advertisements. However, a teenage girl might get the wrong idea about the concept of perfume. She could get money from her parents to buy the advertised product. Worse yet, she might use the appeal strategy employed in the commercial to get ahead in the future. This is classic bad influence of media for young peoples overspending and inappropriate behaviors. However, we find it very difficult to weigh between merits and problems of media |