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Born：August 13, 1972 Kensington, Maryland, U.S. Occupation：Founder, CEO and Chairman of the Board of Under Armour Kevin A. Plank is an American CEO and founder of Under Armour, Inc., a leading manufacturer of sports performance apparel, footwear and accessories based in Baltimore, Maryland, United States. Early life Plank is the youngest of five brothers, born into a competitive, tight-knit Roman Catholic family. His mother was the mayor of Kensington, Maryland. He was removed from Georgetown Preparatory School because of poor academic performance, but went on to play football at Fork Union Military Academy. Plank graduated from St. John s College High School, in Washington, D.C., where he remains an active alumnus. Plank then attended the University of Maryland. Entrepreneurial story At the University of Maryland, Plank avoided rules that restricted student athletes from taking jobs by launching businesses of his own. Plank developed Cupid s Valentine, an annual business that sold roses for Valentine s Day. He put away $17,000 from the rose business, which eventually became seed money for Under Armour. The original concept for Under Armour was born out of necessity, as Plank was the self-proclaimed sweatiest guy on the football field. Frustrated by his sweat-soaked cotton t-shirts inability to keep him dry and comfortable, he started the hunt for a material that would wick the sweat from his body to make him lighter and faster. | 
