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72. Providing employee incentives can be a double-edged sword. On the one hand. the promise of bonuses or gifts can spur workers to higher achievement. On the other hand, incentives can create resentment and internal competitiveness that are damaging to morale and to the organization. Even so, I think a carefully designed incentive program can operate to the net benefit a company. Incentive programs are counterproductive when the distribution of rewards appears to be personally biased, when the program recognizes just one kind among many important jobs in the organization, or when there are too few rewards available. For example, if a manager regularly rewards an employee who is perceived to be a favorite, coworkers will be resentful. Or if the company decides to recognize high sales, while ignoring an especially precise cost-assessment from the accounting department, the accountants may feel their work is not valued. Finally, if rewards are too few, some employees will become overly competitive, while others may simply stop trying. However, incentive programs can be designed to avoid such pitfalls. First, the company must determine that it can provide sufficient rewards to motivate all | 
